Vikes Graphic Standard Guidelines

With a vision of living and breathing excellence in sport and active healthy living, Vikes Athletics & Recreation programs contribute significantly to the successful UVic student experience and to the vibrancy of campus life.

The aim of the Vikes Athletics and Recreation Graphic Standard Guidelines is to explain and illustrate the proper usage of the University of Victoria Vikes identity elements. It is critical that these guidelines be respected in order to protect the positioning of the Unviersity brand while presenting a logical hierarchy and visual relationship between the Unviersity identity and the Vikes identity.

The marks in this document are proprietary to the University of Victoria Vikes Athletics and Recreation department. Any third-party usage must be approved by the department.

Guidelines such as these are intended to provide structure and logic for large groups that use the graphic elements. They are living documents and may be revised or re-interpreted should a particular situation warrant it. The University of Victoria reserves the right to adjust these guidelines over time, as common sense and need dictate. If you feel that a particular application requires adjustment or discussion, please contact Robert Mackay, Manager, Vikes Marketing and Engagement at (250) 721-7590 or


Graphic Standards Guidelines 2014 (PDF)

Vikes Primary Logo (3 colour):  (JPG, EPS)

Vikes Secondary Logo ("V") :  (JPG, EPS)

Vikes Secondary Logo (Helmet) : (JPG, EPS)